- Giving back to the College of Charleston, our alma mater
- Partner Geoff Yost asked about campaign design in VICE’S Broadly
- Annex Displays turns our studio into a pop-up art gallery
- A third term for Obama’s graphic style
- Case Study: Annex + The Citadel Foundation
November 29, 2016
We’ve been pleased to work with the College of Charleston on a variety of projects, including building the website for the Bully Pulpit Series (and they just wrapped up a monster election year). We owe the College much of our success: after all, without CofC, the Annex partners wouldn’t have met.
It starts with a meme
When one of the famous Cistern Yard oaks unexpectedly fell earlier this year, well, partner Geoff Yost couldn’t help poking fun.
— Geoff Yost (@GeoffYost) July 15, 2016
But that wasn’t all he did.
With thousands of impressions and engagements on that tweet, Geoff realized how important those trees and that place is to the CofC community. Sensing an opportunity, Geoff made sure the wood was preserved so that the College could give new life to the tree in the form of collectible art. Behind the scenes, he connected the College to his friend and fellow alumnus Katie Kozar Thompson, a Charleston-area woodworker. Exactly what will be made? Well, that’s still under wraps. But all of the proceeds are going to scholarships.
College of Charleston Magazine spoke with Geoff about the importance of the Cistern and its grove of oaks.
“Regardless of how it’s packaged, we want the significance to be in the wood, so that there’s meaning there for everyone. Everyone has their own memories under those trees, and the stories are very personal to the individual. This is an opportunity to root out those stories and honor them, whatever they may be.”
You should read the full article.
That’s a creative idea from Annex that is going to make a huge difference in the lives of so many students. So, this tree fell and people are definitely going to hear about it.
November 21, 2016
It’s finally over. Before the 2016 campaign gets too far in the rearview mirror, we wanted to take just one moment to highlight the surprising importance of graphic design in the election — and how you need to be using the lessons of their design systems in your work.
Our partner, Geoff Yost, was interviewed by VICE’s Broadly as they looked at the differences between Hillary Clinton and Donald Trump’s graphic design styles.
Read the article: What Clinton and Trump’s Font Choices Say About Them
Strong visual branding systems help the campaigns seek synergy between their rhetoric and design. Shouldn’t your organization do the same? Your marketing is a campaign and you’re fighting for votes. Annex can help you win. Get in touch to start your campaign today.
September 8, 2016
Partner Colin Johnson writes about a new pop-up art gallery we’re creating:
I’m a big fan of the Charleston arts community. You’re likely to find me at gallery openings, concerts and more around town. It’s also why my partners and I work so closely with so many arts and cultural organizations.
We’re community partners at the Halsey Institute here in town, and we donate thousands of dollars worth of design and branding services to organizations each year. But, we’ve been looking for even more ways to strengthen our relationship with the emerging artists in Charleston.
I’m proud to announce a new project that we hope will do just that: Annex Displays.
Annex Displays is a new, irregularly-scheduled series of pop-up exhibitions here in our studio featuring emerging artists and the work of our designers. And our first one begins tomorrow!
Starting tomorrow, visitors to our studio can check out the work of Kelly Lu, a College of Charleston graduate who just completed a solo show at The Southern, a new contemporary art gallery just up the road from us. Highlights from Kelly Lu’s WAR! will be on display at Annex through October 7.
You can learn more about Kelly and her work on this special page we’ve created just for Annex Displays.
We’re so excited to offer this pop-up exhibition in partnership with The Southern.
So, stop by and take a look. We’d love to have you visit the studio. And, be on the lookout for more Annex Displays exhibitions in the future (if you know any emerging artists who want to display, let me know).
Annex Displays Press Release
July 6, 2016
Annex partner Geoff Yost loves politics and graphic design. Sometimes those interests overlap, and he thinks perhaps they should more often.
Modern campaign advocacy requires a synergistic approach to rhetoric and design, with both working concurrently to advance the campaign’s message. The branding, like the rhetoric, must be consistent and immediately recognizable, promote a call to action, and reflect the candidate’s persona.
That’s Geoff, writing at Medium, where he explored the emerging similarities between the graphic design choices of presumptive Democratic nominee Hillary Clinton and President Barack Obama, whose 2008 & 2012 campaigns changed the visual landscape of presidential politics. He discusses their typographic choices and how that affects their message as the General Election gets underway.
May 24, 2016
The Citadel’s history stretches back nearly 175 years. To secure its future, they’re embarking on a high-stakes $175 million capital campaign. Annex took the pitch online, and to the masses. Annex was approached to translate the campaign’s message and case statement to the web, providing a portal to information about its key funding areas and opportunities for support to a broad audience. We have a free case study that walks through the entire project. To download, sign up below and we’ll send it over shortly.